FoundTogether

Thrifting is more popular than ever, and it can still feel intimidating, overwhelming, or lonely. There are countless places to buy and sell secondhand clothes, and very few built to connect the people who love them. Tayler Martin started Found Together to fill that gap with guided outings, shared knowledge, and real friendships.

We positioned the brand on one idea: community over commerce. Resale apps are built around buying and selling. Pinterest stops at inspiration. Thrift stores provide the destination. Found Together provides the people. The name carries the whole idea: people don't just find great thrifted items. They find confidence. They find belonging. They find each other. So every design decision faced the same test. Would someone on their first thrift trip feel as welcome as someone on their hundredth?

We explored two directions: one built on quiet belonging, the other on the energy of discovery. The final identity keeps the best of both. The mark is several independent journeys that cross in a moment of shared discovery, then carry on outward. The palette brings the calm: sage for trust, lavender for curiosity, warm neutrals for balance, and a restrained orange for emphasis. Onest sets the headlines with open, friendly forms, and Inter keeps everything else easy to read.

A community brand needs things people want to carry around. We drew twelve stickers from the thrift run itself: the basket, the hanger, the mesh bag, the button, and a pair of wide eyes for the moment you spot something good. Then we added the lines this crowd would actually say. “I'd rather be thrifting.” “Pre-loved gems.” “It's cool to care.” They give the brand its sense of humor, and they work anywhere from a pin to a keychain to a website.

We carried the system across the places a community shows up: posters, caps, pins, swing tags, mailer boxes, and brand tape. Deep green and cream hold it steady while lavender, sage, and orange take turns. The headlines do the inviting. “Every piece has a past.” “The best finds are never planned.” “Wear what you discover.” Each one sounds like a friend at the next rail, not a store.

The First Find was the brand's first in-person event, with 25 spots at $30. We built the website and took it live in a single day so tickets could start selling. Its visitors arrive from Instagram already curious, so the date, price, and ticket button come first. The rest of the page answers what stops people saying yes: what happens, what to wear, and whether coming alone is weird. (“Coming by yourself? Most people are.”) The stickers became objects you can drag around the hero, and orange is saved for the ticket button. There are no countdown timers and no seat counter, because pressure has no place in a brand built on welcome.

• Brand strategy and positioning
• Visual identity: logo system, palette, and typography
• Twelve-piece sticker set
• Brand guideline and applications
• Launch website with ticket sales and an email list