The Credibility TransferWe help established executives clarify their next business and build the positioning, brand, and digital presence behind it. Whether you’re preparing while still employed or have already stepped away, we work with you from direction through launch.
already yoursBuild on it
in your own name
A clear direction.A business people understand.A presence you can put to work.
Whether you’re pursuing consulting, advisory work, real estate, or another business, we help you bring the direction and the practical foundations together.
Your experience gives you a place to start.
You may already have a business in mind. You may be weighing several possibilities, drawing on your career, your interests, or something you have wanted to pursue for years.
We help you choose a direction and work through the questions that matter: who it serves, what you can offer, and how to test whether people want it. You have the conversations. We review what you learn together and refine the direction.
Then we bring the positioning, brand, website, and essential digital systems together around what you have decided to build.
Executive branding services, from direction to launch.
One engagement, delivered in three stages. We agree the direction and positioning with you before the build begins.
We bring your experience, interests, and existing ideas into focus. Where the direction needs testing, we help you identify who to speak with and what to ask. You have the conversations; we review what you learn together and refine the direction.
What your engagement includes.
Direction
The Direction
An agreed business direction and clear next steps, informed by the conversations and evidence we review with you.
Positioning
The Record
We research your public work and review the material you share with us, then organize the experience and accomplishments that support your next business.
The Language
Clear language for your business and professional introduction, grounded in your experience and written to sound like you.
Build
The Presence
A custom website and visual identity, ready to share with customers and partners.
The Changeover
If you need it, we set up your business domain and email on accounts you control, and handle the migration agreed in your proposal.
The Reintroduction
Your LinkedIn profile and resume updated to reflect the agreed direction and match your website.
The Working Files
Reusable templates and copy for the presentations, posts, and introductions agreed in your proposal.
The Upkeep
Two years of minor updates to keep your existing content current, such as a changed detail or a new appointment. The proposal sets out the support included.
$15,000
One engagement covering direction, positioning, brand, website, and the agreed digital systems, delivered in stages. Any additional work is scoped and priced with you before it begins.
The commitment
Your website live within ten working days of positioning approval, or $250 off the final invoice for every working day beyond.
Three at a time
Two people handle the research, review, and build. We take on three engagements at a time so each receives our direct attention.
The ten-working-day commitment covers the website build after positioning approval. We agree the schedule for direction, testing, and positioning with you. Your proposal sets out deliverables, payment stages, and ongoing costs. Professional photography is separate.
See what we have helped build.
Pony Rose Holdings
An organization rather than a person, so it proves the build and not the positioning of an individual. Brand positioning, the site, and the operational infrastructure behind it, across two paid engagements. James Mobley recorded this without being sent questions in advance.
Read the case study →Dr. Ngozi Akande
An artist and art historian with a career in public service. We built an independent website to bring her artwork, exhibitions, and professional background together, with ways to explore and purchase her work. This project shows the personal website and presentation work within the engagement.
The film is a Nigerian Television Authority feature, and it opens at her segment. We built the site, not the broadcast.
Read the case study →“Probing, probing, probing, testing words. The first turnaround of messaging was spot on.”
A few things you may be wondering.
Can I begin while I’m still employed?
Yes. The engagement is for established executives preparing their next business, whether you are still employed or have already stepped away. You can arrive with a business in mind or several possibilities. We work through the direction with you before positioning and the build begin.
What do the executive personal branding services include?
Business direction, positioning and language, a visual identity and custom website, and LinkedIn and resume alignment. The engagement also includes the domain and email setup, working files, and two years of minor content updates agreed in your proposal. Everything is built around the business you decide to pursue.
What does The Credibility Transfer cost?
The core engagement is $15,000. It brings Direction, Positioning, and Build together, with the scope and support set out in your proposal.
How long does the engagement take?
Direction and positioning come first, including any conversations you need to have to test the business direction. Once you approve the positioning, the website is live within ten working days, or we take $250 off the final invoice for each working day beyond. The ten-day commitment applies to the website build after that approval.
What will the free Name Search tell me?
It shows what we find when we search your name today, with findings and source links in an emailed scorecard. It is a snapshot of your current public presence. Choosing and testing a business direction happens in the paid engagement. Requesting the scorecard does not book a call.
What comes up when someone searches your name?
The Name Search gives you a snapshot of what we find when we search your name today.
You receive an emailed scorecard with our findings and links to the sources we found.
See an example of the scorecard
